WORD Agency

September 2, 2007

Learning who shot the serif

Filed under: We love words — yumei @ 4:57 pm

My favourite all-purpose font

Writing is one thing; rendering words in type is a whole other kettle of fish. My graphic designer friends would be aghast, but my extent of font-specific knowledge is limited to “kerning”, “tracking” and “leading” — and I picked those up more than 10 years ago when I occasionally mucked around with Quark Xpress.(Yes, I’m dating myself with the mention of Quark Xpress.)

Anyway, I picked up a heap of font terminology today, thanks to I Love Typography‘s excellent introduction, “Who Shot the Serif?“, which my pal Suzie sent me a few days ago. Now I finally have a visual to associate with the definition of “ligature”.

In font-related news, I’m trying to wrangle tickets to see the much-loved film Helvetica when I’m in London in two weeks’ time. Worldwide screening details are available at the official film website, but nothing’s slated for Singapore as yet.

1 Comment »

  1. Thanks for the mention (oh, and thanks to Suzie too).
    Helvetica won’t be coming to Japan until next year. Good luck with getting those tickets!

    Comment by johno692001 — September 2, 2007 @ 5:04 pm | Reply


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